We all realize that when it comes down to it, you can advertise all you want, but when you call it a day, how many leads did you generate and what is the revenue you generated?
All 6 and 7-figure Networkers ask themselves this question: How much money did I generate?
These 7 Strategies will help you to create leads, generate sales, and quite possibly start branding you as The Networking Pundit. Obviously, you don’t have to use all of them at one time, but these 7 strategies are used by the 6 and 7-figure networkers who are crushing it out there on the internet.
Caveat! You are the momentum behind the idea. This is a sexy and succulent industry. You are able to create sexy and succulent results, but understand that YOU are the impetus behind the idea.
Now, onward to The 7 Strategies:
- What are you using to create your advertising copy?
- Or to put it another way: Are you copying or are you writing?
I need to know ‘how to’ write an ad. Yes, I agree. We all need to learn how to write advertising copy, a.k.a. copywriting. Joe Vitale and Dan Kennedy are among the amazing copywriting gurus. Their books Hypnotic Writing and The Ultimate Sales Letter (respectively) are two of the best books out there on the subject.
Copywriting is tantamount in our business and creates the most special bond between you and your reader. The more personal your story, the more that potential lead likes you. The more you open up and leave something on the table, the more they trust you. The more they read, the more they know. Know, Like and Trust.
This is the #1 Strategy because quite honestly, you won’t be successful unless you study copywriting. Well, I take that back, you can pay someone a butt load of $$ to write for you and then you can take credit for it.
But, I’m going to let you down easy: Those of you who are looking for some get rich quick kind of schematic will end up joining the Bernie Madoffs and J.David Dominelli’s’of the past. Despised and broke.
These are 7 Strategies you implement yourself, not 7 ways to make you richer faster than anyone else.
#2 – Facebook
- What types of social media are you using to generate leads for your business?
Facebook is an incredible way to achieve results by generating leads without having to place ads. It’s F.R.E.E. Advertising!
- Ask yourself, who is my best Avatar?
- What type of professional resonates with me the most? (well, the network marketing professional of course!)
- Who am I able to influence and who is interested in what I have to offer?
Here’s what the professionals do, they add friends. Therefore, take a look at your friends friends and add the people who you most resonate with. By adding 5-10 people a day your FB Page will grow exponentialy. One of the mentors in my Community grew his friend base to 5,000 friends in less than 4 months. Holy Crap! That’s a lot of people who resonate with this guy!
#3 – Placement of Ads
Next, you must plant seeds. If you want a harvest you have to plant the seeds.
Make yourself a commitment to place 7-10 advertisements per day. Professional 6 and 7 figure networkers place advertisements every single day. You are no different. Yes it takes time. Yes it takes effort and Yes it will take all of your energy to create 7-10 advertisements. But, once you continually do this on a daily basis, you will get better and better at it, and before long those 7-10 advertisements will turn into 25-35 advertisements.
Now you’re asking me, where do you place advertisements Nic? Well, I place all over, but the newest place to secure advertising is the most cutting edge of arenas.
- Here’s an idea: Banner Advertisements! Go check out the smaller URL’s you visit and see what their banner advertisements cost. Sometimes you’re able to secure a banner advertisement for about $3.30 per lead or less depending on the venue you’re using to advertise your banner
Now for someone new that may seem like a lot of $$. Think in abundance my friend. You too will realize that by breaking your cost down per lead you will generate a heck of a lot more traffic. Don’t get caught up in the $$, get caught up in creating your dream.
- Banner advertising? It’s everywhere. Find it on your newsletters that you are a part of and receive daily. Find it on forum websites. Start looking for it, you will find it. Banner advertising is popular and efficient. Don’t overlook anything that reaches the masses.
#4 – Strategic Relationships
CPA – Cost Per Acquisition/Action
This is a relatively new way to create/generate leads for network marketing professionals. Although, it’s been around for a while.
- CPA or Cost Per Acquisition/Action is based on leveraging other people’s lists and databases. You give your database and list in kind for someone else’s database and list. Leveraging their names and their leads for your business and vice/versa; It’s strategic relationship building and it’s the newest way to create and build your business.
You have received a lot of advertising based on CPA Networking – just look at your mailbox. CPA Networks are a lot more mainstream now that the internet is more content based rather than information based and people are now targeting leads based on the content they read, listen to, subscribe to, and search for. With 1.8 billion people on the internet and 6 billion people on the planet, the CPA Networkers are positioned very well.
CPA Advertising is a bit more in depth than this definition and honestly and to tell you the truth I have yet to ‘try it out’ but, when a guy who was over +$283k in debt to the Federal Government has now made this a way to create and leverage a 7-figure a year income uses this type of advertising to generate leads and is successful at doing so, I believe I will start paying more attention to this new way mode of internet marketing.
#5 – Ezines
Ezine advertising is a way to generate leads based on specific interests and target markets. Search for the directory of Ezines and find one that you want to use to advertise your specific niche. Use the Ezines that you believe will help you in your specific niche. Sometimes your ads will work, sometimes they won’t. The best thing about Ezine advertising is that you can test copy, solo ads, pictures and the like. Test, Tweak and Track, that’s your motto!
#6 – Use 3 Unknown Traffic Sources
Since the Google Fiasco everyone who had made oodles of $$ on the internet is now wallowing in their sorrows because they put all their eggs in one basket and now they’re wondering where the heck to get more leads. Most, if not all, of these people have been banned from Google Ads and only those who are generating traffic on different modes of transportation are still in the game. The rest of them have cut their losses and are now out of it for good. That’s a blessing to the rest of us.
For those of us who are new and weren’t slapped around, hit up, banned, or otherwise chastised in any way by Google are wondering just what does all this mean for me?
It means we have to find ways to advertise that are different or more challenging that what most of the industry pundits were used to on the Google GravyTrain.
- Billboard Advertising
- Print Advertising / Offline Advertising
- Banner Advertising
- F.R.E.E. Advertising
- Social Networking (not just the big networks, the smaller one’s too)
- Google Buzz
- Four Square
- Eebieee Jeebie, Ooooga Booga and the rest…
- Article Advertising
- Blogging with valuable content that targets a specific professional
- CPA / CPV Networks
Pick 3 of these and get out of your advertising comfort zone. Create some content and see what happens. Remember, test, tweak and track. It’s all in the doing, the creating the making it happen. The book doesn’t do much on the shelf if you know what I mean.
#7 – Are You In or Are You Out?
When you finally get your leads after all of your hard work creating the advertising, using the venues of choice and are ready to make the call to that lead your strategy that you use to set yourself apart from the rest of the so-called gurus is to ask “Are you in or are you out?”